To you, your company is probably probably the most fascinating things in your life. As a possible SME owner you almost certainly live, eat, sleep and breathe your business, and also you could discuss it all day long.
Just in case you're under any illusion that it is as fascinating with other people, then Remorseful to burst your bubble.
And neither can be your internet site.
In these days of your huge level of online "noise", there are many others competing for visitors attention (and, ultimately, business) your internet site must do a lot more than just tell individuals who you might be and what you do. It should go somewhat further and actually do a job for you.
It needs to be "Sticky", and it needs to pass the "WIIFM" (What's in it for Me?) test
It ought to:
1. Grab their attention
2. Have them there for some time
3. (Ideally) cause them to leave their details as someone who has an interest as to what you are doing.
So how do you do this?
Well, it depends on your business, however some examples of what you might do are:
- Special web-only offers / discounts / coupons
- Don't help make your site all about you - if the website reads something such as "We've experienced business for x years and we presume in delivering quality customer care each time . . . etc" or something similar, you probably have to put it back - remember WIIFM (go ahead and obtain that on your "About Us" page.
- Have content on your site that is linked to your company (for example:
- HR consultant? - possibly articles & advice about current HR issues;
- Accountant? - again, articles & advice about tax statements or accountancy developments
- Marketing consultant? - articles & advice about how you can market better ;-).
Make it of usage to the reader, and not a sales page for how great you might be (remember the "WIIFM" test)
However no 3 above is, In my opinion, the most crucial job your internet site can perform.
You probably possess a measurement from the variety of people to your website regularly (or if you do not, you ought to), and if so, you'll know you have x variety of visitors monthly.
Once they see your site, shop around and leave, are you aware who they are?
Organization any try to try to get their details?
Otherwise, then it's similar to likely to a celebration and meeting plenty of people and not getting some of their business card printing. Effectively the relationship is finished, if you don't happen by chance to fulfill again.
Same for the site - why not a minimum of try to get some good of the people to inform you who they really are? If you give people a reasonable reason to leave some contact information, then the percentage of them can do so.
Take my website, for example - if you have a glance on the right hand side you'll see that you can download a free of charge e-book "7 Business Marketing Mistakes you could be making at this time, and ways to fix them" - in the event you enter your first name and email address, confirm your request, it will likely be provided for you straight away, free.
There isn't any catch, no hard sell, you won't get spammed, and hopefully you will discover something in there which supports inside your business. You may also download it after which unsubscribe straight away if you want, and also you won't hear from me again (although I can't think why you'd do that - then you'd be missing this all marketing wisdom! ;-))
Are you able to translate that in your business - will there be anything you could let your website visitors to possess when they leave their details?
What information will it be ideal for these to have that you are able to provide in substitution for their email address? (remember the WIIFM test - it has to be helpful for them)
Might you input it in e-book / video / podcast or some other gifs?